Store brands’ purchase intention: Examining the role of perceived quality
نویسندگان
چکیده
منابع مشابه
Store brands’ purchase intention: Examining the role of perceived quality
Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...
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ژورنال
عنوان ژورنال: European Research on Management and Business Economics
سال: 2017
ISSN: 2444-8834
DOI: 10.1016/j.iedeen.2016.10.001